Summer is here and Dave & Buster’s has teamed up with The Coca-Cola Company to deliver a revolutionary new Zippin-powered checkout-free experience, called Game & Go, the first entirely frictionless market checkout process within a full-service restaurant.

“Innovation is critical in the entertainment business and our new Game & Go MicroMarket is truly state of the art,” said Brandon Coleman III, SVP & CMO of Dave & Buster’s. “Our F&B team partnered closely with The Coca-Cola Company to bring this exciting new technology to life and I think the guest is really going to enjoy the new food and drinks, as well as frictionless payment.”

Dave & Buster’s is refreshing the world like never before, where family and fun come together as the premiere entertainment destination for Summer in the Great Indoors.

In partnership with The Coca-Cola Company, Zippin, and The Central Group, Dave & Buster’s is now able to offer guests a new choice for dining, in addition to sitting down in the restaurant or ordering a drink at the bar, with seamless checkout free technology to zip in and zip out.

”Consumers crave the freedom to explore and enjoy more drink options than ever before,” says Christina Ruggiero, President, North America Operations – Central Zone, The Coca-Cola Company. “Game & Go at Dave & Buster’s is an innovative collaboration that pairs refreshing Coca-Cola beverages with mouthwatering meals – and summer fun!”

Zippin is a leader in checkout-free retail technology, powering numerous stores around the world in locations, including sports venues, stadiums, airports and office parks. Dave & Buster’s is the first to conceptualize this within the full-service restaurant landscape. The Central Group was responsible for the fabrication and development of this groundbreaking shopping experience.

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