Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic triangle to ‘Another Level’ with Triangle Tracker, a nationwide hunt where any triangle can unlock exclusive experiences and rewards.

Through both the Snapchat AR lens that converts any real-world triangle into Doritos and weekly TikTok challenges, triangle trackers everywhere will soon realize how often they come across triangles in everyday life. Doritos is making it even easier for them to participate in the challenge by taking over famous triangular landmarks in New York, Atlanta and Memphis, Tenn., partnering with fan-favorite brands like GUESS, Originals, Vivid Seats and Xbox, using Fortnite Creative Mode to create Doritos Triangle Island™, and even dropping unexpected triangular Easter eggs throughout the MTV Video Music Awards (“VMAs”) on August 28.

“Doritos has always been known for its iconic, bold flavors, but this year we’re leaning into another part of Doritos: its iconic triangular shape,” said Stacy Taffet, senior vice president of marketing at Frito-Lay North America. “What better way to engage our creative fanbase than by encouraging them to think of Doritos whenever they see a triangle in the real world?”

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