The Partnership, Atlanta’s oldest privately-held marketing and brand communications agency and recent recipient of Inc.5000 Top US Private Small Businesses, announced the launch of its “Celebration of Creative Partnerships,” which took place this past October at the St. Julep Rooftop Bar in Atlanta.

The initiative, which seeks to celebrate Atlanta’s creative community, pledged $40,000 in support towards the Atlanta creative community, seeking to retain talent. In addition, The Partnership has partnered with education and workforce development non-profit organization, RE:Imagine. A portion of funds will go to further the organization’s mission of providing the next generation of storytellers with tools and opportunities to build careers in the creative and digital media industries, as well as to Georgia State University and its’ Creative Media Industries Institute (CMII).

“RE:Imagine is grateful to collaborate with The Partnership to further invest in Atlanta’s next generation of storytellers, who represent the diversity of their communities,” said Julie Foster-Straw, MPH, executive director, RE:Imagine. “Unrestricted funding like this allows RE:Imagine to ensure that our junior talent doesn’t just diverse and enrichen the creative media’s talent pipeline, but also equips Atlanta’s youth to be empowered change-makers today and leaders tomorrow.”

The collaborative partnership with the CMII seeks to challenge students’ creative skills and provide the exposure opportunity of a lifetime. Participating students will have the opportunity to design and create a targeted visual campaign centered around a pro-Atlanta topic. The winning entries will have their artwork featured on billboards, which thousands of daily Atlanta commuters will see – including hiring managers and agency executives potentially seeking creative talent.

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