The Lumistella Company, headquartered in Atlanta, Georgia, is the official source for the stories of Santa’s North Pole. Originally founded in 2005 by a mother and daughter team, the company is home to a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates.

The company manages each of these brands, along with their global portfolio of intellectual property, and distributes them through a broad assortment of consumer products, engaging brand experiences and original entertainment designed to create joyful family moments at Christmastime.

Kellogg’s Cereal and The Elf on the Shelf have teamed up to create an icy cereal that’s truly one of a kind. Introducing Kellogg’s The Elf on the Shelf North Pole Snow Creme Cereal, the first-ever cereal that deliciously cools your mouth as you enjoy it.

Just in time for the holiday, Scout Elves are swooping in with this limited-edition cereal that mixes a flurry of frosted star pieces and mini marshmallows. Each spoonful will remind you of creamy, sweet, vanilla ice cream. Plus, thanks to a special, slow-release flavor ingredient that awakens the senses, enjoy a unique experience like you just took a bite out of a fresh made snowball.

“The Elf on the Shelf and Scout Elves have joined our families and hearts as a beloved holiday tradition, igniting creativity and sparking holiday joy for the entire season,” said Sadie Garcia, director of brand marketing at Kellogg Company. “With this new cooling cereal, we’ve dreamt up one more way families can bring the wonder of the season home, this time with a cereal that’s just as delicious as it is magical.”


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